![]() The campaign launched in February and is currently still running in stores. In addition, the store promoted the program with flyer inserts, specials on the salmon and unique in-store layouts. “Plus it allowed consumers to quickly spot the ingredients needed to cook up a simple, delicious meal at home.”Ī mini brochure with the recipe and a coupon for Becel accompanied 300,000 cans of Les Sucreries Beaurivage syrup that sat above the open fridge in IGA. Combine with mustard, soy sauce and maple syrup. Step 2 Melt Becel Buttery Taste margarine for 15 seconds on high in microwave. The grocery store and brands worked with Quebec agency Bob to create the joint branding campaign aimed at increasing product sales for all three partners, said Caroline Forcier, shopper marketing manager for Unilever Canada (Becel’s parent company), in a release. Arrange salmon in 8-inch (20-cm) baking dish. It’s safe to say though that many wouldn’t think to put the three ingredients together, which is why IGA supermarket in Quebec put the recipe in its fresh salmon fish aisle, coupled with cans of syrup from Les Sucreries Beaurivage and tubs of margarine from Becel, to introduce the meal to its shoppers. We are the authority in plant-based nutrition and the leading. It doesn’t get more Canadian than a slab of salmon doused in maple syrup and a buttery taste sauce for a spring meal. People around the world are embracing plant-based foods for both health and ethical reasons. Whisk together maple syrup, mustard, jalapeno, garlic, and paprika until well-combined.
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